Read Give Your Business a Heart (Collection) by Dev Patnaik Free Online
Book Title: Give Your Business a Heart (Collection)|
Edition: FT Press
Date of issue: February 28th 2014
ISBN 13: 9780133742596
The author of the book: Dev Patnaik
Format files: PDF
The size of the: 739 KB
Read full description of the books Give Your Business a Heart (Collection):Wired to Care: How Companies Prosper When They Create Widespread Empathy , first edition, explains how companies can challenge themselves to meet their customers more than halfway. The author's original approach walks helps readers shift their thinking and their companies' thinking beyond the borders of the organization. The author begins by having the reader explore their own mental models and maps; explores how size and distance have disconnected companies from their true customers; shows how we are wired to care in our brains; and provides a way for companies to drive growth by understanding this truth about their customers: We are them, and they are us.
Today's best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They're changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's simply politically correct, because it's the only path to long-term competitive advantage. These are the Firms of Endearment . Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.
Read information about the authorDev Patnaik is a founder and principal of Jump Associates, a consulting firm that helps companies innovate. Together with his teammates, he works with visionary business leaders to identify new markets, reinvent existing categories, and define new products and services. Dev is a trusted advisor to senior executives at some of America’s most admired companies, including General Electric, Nike, Procter & Gamble, Target and Hewlett-Packard.
When he’s not working at Jump, Dev moonlights down the road at Stanford University as an adjunct professor, where he teaches design-research methods to undergraduate and graduate students. Since 1999, he has taught a course called Needfinding. In the class, students draw upon methods from anthropology, design and business planning to discover insights about ordinary people and create new products. While the class is required for all Design majors, it’s become a favorite of students from the Business School, School of Education and even Computer Science. As apples don’t fall far from the tree, Dev has a Bachelor’s degree in Product Design from Stanford.
Prior to founding Jump, Dev was the Director of Design at Forbes Marshall, a manufacturer of industrial process controls based in India. Dev led the development of Forbes Marshall’s internal design capabilities, creating programs in product design, exhibit design and corporate identity. Dev also led the company’s product strategy initiative, which eventually led him to work in the crossover space between design and business planning. After a stint with a strategy firm in Chicago, Dev returned to California to help found Jump in 1997. A frequent speaker at marketing, design and innovation forums, Dev was recently featured as a guest on “The Business of Innovation,” a series on CNBC. His articles on innovation and strategy have appeared in several publications including BusinessWeek, Brandweek and the Design Management Review.
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