Read Buy-In: Saving Your Good Idea from Getting Shot Down by John P. Kotter Free Online


Ebook Buy-In: Saving Your Good Idea from Getting Shot Down by John P. Kotter read! Book Title: Buy-In: Saving Your Good Idea from Getting Shot Down
Edition: Brilliance Audio
Date of issue: October 6th 2010
ISBN: 1441872302
ISBN 13: 9781441872302
The author of the book: John P. Kotter
Language: English
Format files: PDF
The size of the: 426 KB

Read full description of the books Buy-In: Saving Your Good Idea from Getting Shot Down:

You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down.



It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results. The key? Understand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again:


Death by delay: Endlessly putting off or diverting
discussion of your idea until all momentum is lost
Confusion: Presenting so much distracting information that confidence in your proposal dies
Fear mongering: Stirring up irrational anxieties about your idea
Character assassination: Undermining your reputation and credibility
Through the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesn’t work. According to their counterintuitive approach, it’s far better to respectfully engage these adversaries and stand your ground with simple, convincing responses that save the day. By “inviting in the lions” to critique your idea, and preparing yourself for what they’ll throw at you, you’ll capture busy people’s attention. You’ll help them grasp your proposal’s value. And you’ll secure their commitment to implementing the solution—winning their minds and hearts.

Smart, practical, and brimming with useful advice, Buy-In equips you to anticipate attacks and turn them to your advantage—so your good idea survives to make a positive change.

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Read information about the author

Ebook Buy-In: Saving Your Good Idea from Getting Shot Down read Online! John P. Kotter, world-renowned expert on leadership, is the author of many books, including Leading Change, Our Iceberg is Melting, The Heart of Change, and his latest book, That's Not How We Do It Here!. He is the Konosuke Matsushita Professor of Leadership, Emeritus at the Harvard Business School, and a graduate of MIT and Harvard. He is co-founder of Kotter International, a change management and strategy execution firm that helps organizations engage employees in a movement to drive change and reach sustainable results. He and his wife Nancy live in Boston, Massachusetts.

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